On July 7, 2016, five Dallas police officers were killed and nine others injured in an ambush in downtown Dallas. It was the single deadliest incident for U.S. law enforcement since September 11, 2001. Two civilians were also wounded. As a Dallas based company, we were all deeply saddened by the events and mourned the senseless and unimaginable losses suffered by so many families and friends.
WHAT CAN WE DO TO HELP?
In response to this incident, and to offer our heartfelt thanks to all service men and women, SMG quietly offered free movies for all first responders, Fire and Police Departments nationwide, as well as our own Dallas and DART police departments. SMG also mounted a public fundraiser for the Assist the Officer Foundation, which provides financial assistance to police officers who have lost their source of income due to a serious injury, illness, or other catastrophic event.
On July 20, SMG donated all ticket proceeds from every Dallas-Fort Worth SMG location raising $10,000.00 for this foundation.